flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The User Journey Course teaches you to map each stage from awareness to advocacy, identify drop-offs, and pinpoint root causes using qualitative and quantitative data. Learn to improve checkout, onboarding, retention, and referrals, create a prioritised roadmap, set up analytics and experiments, and monitor key metrics to increase conversions, repeat purchases, and long-term loyalty.
Elevify advantages
Develop skills
- Map full-funnel user journeys: quickly identify frictions from awareness to advocacy.
- Design and test UX optimisations: run quick A/B tests that boost conversions.
- Track stage-based KPIs: set up analytics, cohorts, and dashboards used by marketers.
- Diagnose funnel drop-offs: combine qual and quant data to find root causes quickly.
- Build a practical roadmap: prioritise high-ROI journey fixes and align stakeholders.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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