Introduction to Internal Marketing Course
Gain expertise in internal marketing to enhance employee engagement, eliminate silos, and align teams with organisational goals. Master setting SMART objectives, audience segmentation, targeted messaging, planning short-term campaigns, and measuring results with straightforward KPIs. This course equips you with practical tools to strengthen workplace culture and communication in just three months.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This practical course teaches you to design and execute a targeted three-month internal marketing programme that improves engagement and builds a stronger culture. You will learn to identify communication issues, divide audiences into groups, develop precise messages, select optimal channels, establish basic performance indicators, gather feedback using simple methods, refine strategies with fundamental data analysis, and produce lasting resources to maintain team unity, focus, and drive.
Elevify advantages
Develop skills
- Design SMART internal marketing goals that are clear and impact-driven over three months.
- Build employee personas and journeys to quickly identify cultural and communication gaps.
- Segment internal audiences and create tailored messages focused on action.
- Plan effective three-month internal campaigns using suitable channels, timing, and assets.
- Track engagement using simple KPIs, surveys, dashboards, and rapid iterations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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