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Introduction to Internal Marketing Course

Introduction to Internal Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This practical course teaches you to design and execute a targeted three-month internal marketing programme that improves engagement and builds a stronger culture. You will learn to identify communication issues, divide audiences into groups, develop precise messages, select optimal channels, establish basic performance indicators, gather feedback using simple methods, refine strategies with fundamental data analysis, and produce lasting resources to maintain team unity, focus, and drive.

Elevify advantages

Develop skills

  • Design SMART internal marketing goals that are clear and impact-driven over three months.
  • Build employee personas and journeys to quickly identify cultural and communication gaps.
  • Segment internal audiences and create tailored messages focused on action.
  • Plan effective three-month internal campaigns using suitable channels, timing, and assets.
  • Track engagement using simple KPIs, surveys, dashboards, and rapid iterations.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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