Lead Generation in Marketing Course
This course provides a complete guide to lead generation in marketing. Learners will define ideal customer profiles and buyer personas, create effective lead funnels and magnets, set SMART goals, track key performance indicators, and use proven strategies across channels like SEO, LinkedIn, ads, and webinars. It includes practical attribution, qualification processes, and a 30-day action plan to drive qualified leads, demos, revenue, and predictable growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain a structured 30-day plan to build and optimise a lead generation system. Master defining ICPs and buyer personas, designing conversion-focused funnels and lead magnets, setting SMART goals, tracking KPIs from MQL to SQL, using channel-specific playbooks for SEO, LinkedIn, ads, and webinars, applying attribution models, and ensuring seamless sales handoffs for faster revenue.
Elevify advantages
Develop skills
- Define ICPs and buyer personas for targeted leads.
- Master lead gen channels like SEO, LinkedIn, ads, and webinars.
- Build high-converting funnels and lead magnets.
- Qualify leads from MQL to SQL and enable smooth handoffs.
- Follow a 30-day roadmap to launch and scale lead generation.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course