Full Funnel Marketing Course
Gain expertise in complete funnel marketing tailored for B2B SaaS companies, spanning from awareness to customer loyalty. The course teaches essential buyer research, funnel building, channel planning, testing methods, and performance tracking. This helps you sync with sales efforts, increase conversion rates, enhance customer retention, and expand campaigns that deliver strong returns on investment.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Full Funnel Marketing Course offers a straightforward, hands-on approach to studying customer needs, crafting buyer paths, and creating effective marketing funnels from initial awareness to strong advocacy. You will discover ways to study rivals, pick the best marketing channels, refine your efforts, and boost conversions from trials to paid users through data analysis, testing, and easy-to-use dashboards. Finally, transform key learnings into a sharp 90-day plan for business growth.
Elevify advantages
Develop skills
- Full-funnel planning: Chart customer journeys, phases, and materials to guide B2B buyers swiftly.
- Channel strategies: Deploy powerful SEO, paid ads, and email methods suited to each funnel phase.
- Optimising conversions: Conduct fast experiments to improve trials, user onboarding, and paid subscriptions.
- B2B SaaS analysis: Quickly assess customers, competitors, and market needs for targeted actions.
- Data-led expansion: Create simple dashboards, key measures, and tests to demonstrate clear returns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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