Full Funnel Marketing Course
Gain expertise in complete funnel marketing tailored for B2B SaaS companies, spanning from awareness to customer loyalty. The course teaches essential buyer research, funnel building, channel planning, testing methods, and performance tracking. This helps you sync with sales efforts, increase conversion rates, enhance customer retention, and expand campaigns that deliver strong returns on investment.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Full Funnel Marketing Course offers a straightforward, hands-on approach to studying customer needs, crafting buyer paths, and creating effective marketing funnels from initial awareness to strong advocacy. You will discover ways to study rivals, pick the best marketing channels, refine your efforts, and boost conversions from trials to paid users through data analysis, testing, and easy-to-use dashboards. Finally, transform key learnings into a sharp 90-day plan for business growth.
Elevify advantages
Develop skills
- Full-funnel planning: Chart customer journeys, phases, and materials to guide B2B buyers swiftly.
- Channel strategies: Deploy powerful SEO, paid ads, and email methods suited to each funnel phase.
- Optimising conversions: Conduct fast experiments to improve trials, user onboarding, and paid subscriptions.
- B2B SaaS analysis: Quickly assess customers, competitors, and market needs for targeted actions.
- Data-led expansion: Create simple dashboards, key measures, and tests to demonstrate clear returns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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