Advanced Marketing Extension Course
Gain expertise in advanced marketing through data-driven approaches, omnichannel customer journey design, and strategic 12-month growth planning for DTC skincare brands. Develop key skills in analytics, experimentation, personalisation, and ROI-centric decision-making to achieve tangible business outcomes and sustainable growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Advanced Marketing Extension Course equips you with practical tools to propel growth for a US DTC skincare brand. Master essential metrics, unit economics, and analytics frameworks, then dive into sophisticated cohort analysis, funnel optimisation, and experimentation methods. Design seamless omnichannel customer experiences, enhance personalisation strategies, and conclude with a detailed 12-month roadmap featuring clear goals, milestones, and governance structures for effective implementation.
Elevify advantages
Develop skills
- Data-driven marketing analysis: conduct cohorts, funnels, A/B tests to boost ROI.
- Omnichannel growth strategies: optimise paid ads, social media, email, SMS, and marketplaces.
- Customer segmentation expertise: create RFM, CLTV, and lifecycle journeys efficiently.
- 12-month growth roadmapping: define SMART goals, prioritise initiatives, and implement swiftly.
- Analytics infrastructure design: set up scalable tracking, attribution, and reporting systems.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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