Marketing Strategist Course
Master the complete marketing strategist toolkit—from market sizing and positioning to GTM design, metrics, and a 12-month execution roadmap—so you can target the right segments, scale demand, and drive predictable B2B SaaS growth with confidence and precision.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Marketing Strategist Course provides a clear, practical framework to evaluate U.S. B2B SaaS verticals, select high-potential segments, and develop compelling positioning to secure competitive deals. You will learn to create go-to-market plans, develop effective channel strategies, monitor key metrics like CAC, LTV, NRR, pipeline velocity, and brand impact, and transform these into a focused 12-month roadmap featuring realistic budgets, hiring strategies, and risk management.
Elevify advantages
Develop skills
- Go-to-market strategy design: build focused, segment-driven launch plans quickly.
- Vertical and TAM analysis: size U.S. B2B SaaS markets using reliable data sources.
- Competitive positioning: craft sharp, defensible B2B SaaS value propositions.
- Performance metrics mastery: track CAC, LTV, ARR, churn, and NRR for growth.
- 12-month GTM roadmap: prioritise channels, budget, and hires for rapid impact.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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