Product Marketing Strategy Course
Gain expertise in product marketing for AI SaaS products. Learn to define ideal customer profiles, create compelling positioning and messaging, design pricing and packaging, execute go-to-market launches, and leverage metrics and experiments for sustainable growth in competitive markets. This course equips you with practical tools to research markets, align teams, and scale adoption within 6-12 months.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course offers a complete system to analyse markets, define ideal customer profiles and segments, and develop targeted positioning for AI project management tools. You will master pricing and packaging strategies, go-to-market launch planning, team alignment, and data-driven experiments to enhance adoption, boost conversions, and achieve scalable growth over 6-12 months.
Elevify advantages
Develop skills
- Product positioning: Convert market research into clear, unique messaging quickly.
- Go-to-market planning: Create efficient pricing, packaging, and launch strategies.
- Growth execution: Develop 90-day channel plans to boost trials and revenue.
- Metrics and experiments: Monitor SaaS KPIs and conduct fast data-driven tests.
- Segmentation strategy: Identify ideal customer profiles and key segments for AI SaaS.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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