Product Marketing Strategy Course
Gain expertise in product marketing for AI SaaS products. Learn to define ideal customer profiles, create compelling positioning and messaging, design pricing and packaging, execute go-to-market launches, and leverage metrics and experiments for sustainable growth in competitive markets. This course equips you with practical tools to research markets, align teams, and scale adoption within 6-12 months.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course offers a complete system to analyse markets, define ideal customer profiles and segments, and develop targeted positioning for AI project management tools. You will master pricing and packaging strategies, go-to-market launch planning, team alignment, and data-driven experiments to enhance adoption, boost conversions, and achieve scalable growth over 6-12 months.
Elevify advantages
Develop skills
- Product positioning: Convert market research into clear, unique messaging quickly.
- Go-to-market planning: Create efficient pricing, packaging, and launch strategies.
- Growth execution: Develop 90-day channel plans to boost trials and revenue.
- Metrics and experiments: Monitor SaaS KPIs and conduct fast data-driven tests.
- Segmentation strategy: Identify ideal customer profiles and key segments for AI SaaS.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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