Lead Generation Strategy Course
Master B2B lead generation strategy for SaaS companies like FlowTrack. Define clear goals and KPIs, build detailed buyer personas, select effective channels, design high-converting lead capture funnels, nurture prospects effectively, and implement a structured 90-day roadmap to create a predictable pipeline of qualified sales opportunities from targeted traffic.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches how to research B2B workflow automation buyers for SaaS like FlowTrack, set clear goals and KPIs, build high-converting lead funnels, capture and nurture leads, select optimal channels, create targeted personas and messaging, measure results, conduct tests, and follow a 90-day roadmap for a predictable sales pipeline.
Elevify advantages
Develop skills
- B2B audience research: pinpoint high-intent segments without internal data.
- Lead gen KPIs: set MQL, SQL and CPL targets aligned with SaaS revenue goals.
- Lead capture funnels: build landing pages, forms and nurturing that convert fast.
- Channel playbooks: run email, LinkedIn, content and paid campaigns that scale.
- Testing & roadmap: track key metrics and execute a 90-day optimization plan.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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