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Internal Marketing Course

Internal Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain expertise in developing a robust internal brand, synchronising organisational culture, and ensuring consistent messaging throughout all teams. Master stakeholder segmentation, crafting precise communications, strategising launches, and handling change via established frameworks. Employ data analytics, feedback mechanisms, and dashboards to assess outcomes, optimise initiatives, and formulate an effective 90-day rollout plan fostering sustained employee involvement.

Elevify advantages

Develop skills

  • Develop internal brand strategies aligning culture, employee value proposition, and external commitments.
  • Identify internal audience segments and create customised messages for diverse stakeholder groups.
  • Design effective change communications leveraging Kotter model, ADKAR framework, and narrative techniques.
  • Conduct internal surveys, monitor key engagement metrics, and present results to senior management.
  • Execute 90-day internal marketing drives incorporating optimal channels, oversight structures, and continuous feedback systems.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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