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Data-Driven Marketing Course

Data-Driven Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain skills to convert customer data into targeted segments, create robust data models, and launch high-conversion campaigns. Master tracking setup, KPI definition, A/B testing, holdout experiments, and dashboard optimisation using practical templates and a home fitness e-commerce example for instant application.

Elevify advantages

Develop skills

  • Build precise customer segments from raw data into actionable profiles.
  • Design effective A/B tests with clear hypotheses, samples, and success metrics.
  • Track complete funnel performance using pixels, UTMs, and ROI dashboards.
  • Plan focused campaigns aligning audiences, messages, KPIs, and budgets.
  • Apply real market data to establish realistic assumptions and benchmarks for fitness products.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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