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CRM and Marketing Course

CRM and Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course offers a practical guide to organise CRM data, monitor performance, and create effective customer lifecycle campaigns. You will learn to build a structured CRM data model, set key performance indicators, measure revenue growth, map customer paths, implement intelligent segmentation, integrate essential channels, and execute a detailed plan to launch, refine, and expand successful CRM initiatives.

Elevify advantages

Develop skills

  • CRM segmentation: create dynamic, automated customer groups that refresh automatically.
  • Lifecycle campaigns: quickly build profitable onboarding, reactivation, and premium customer sequences.
  • Data-driven CRM: monitor customer lifetime value, loyalty, and campaign returns using reliable data.
  • Channel integration: connect CRM systems with email marketing, advertising platforms, and website customisation.
  • Testing and optimisation: conduct A/B experiments and refine CRM strategies effectively.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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