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CRM and Marketing Course

4/5
CRM and Marketing Course
4.0 in rating
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course offers a practical guide to organise CRM data, monitor performance, and create effective customer lifecycle campaigns. You will learn to build a structured CRM data model, set key performance indicators, measure revenue growth, map customer paths, implement intelligent segmentation, integrate essential channels, and execute a detailed plan to launch, refine, and expand successful CRM initiatives.

Elevify advantages

Develop skills

  • CRM segmentation: create dynamic, automated customer groups that refresh automatically.
  • Lifecycle campaigns: quickly build profitable onboarding, reactivation, and premium customer sequences.
  • Data-driven CRM: monitor customer lifetime value, loyalty, and campaign returns using reliable data.
  • Channel integration: connect CRM systems with email marketing, advertising platforms, and website customisation.
  • Testing and optimisation: conduct A/B experiments and refine CRM strategies effectively.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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