CRM Analytics Course
This course equips you with essential CRM analytics skills to purify customer datasets, construct effective audience segments, and engineer impactful lifecycle marketing initiatives. Delve into practical metric computations, rigorous testing methodologies, and professional reporting techniques that transform unprocessed CRM information into quantifiable drivers of marketing success and revenue growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain hands-on expertise in cleaning CRM CSV files, creating robust customer segments, and computing key performance indicators such as CLV, churn rates, and engagement metrics. Master exploratory data analysis, RFM modelling, predictive scoring techniques, and clustering methods, then apply these insights to craft targeted lifecycle email strategies. Additionally, develop skills in building intuitive dashboards, formulating testing frameworks, and preparing comprehensive documentation to ensure all marketing campaigns are trackable, refined, and scalable for business expansion.
Elevify advantages
Develop skills
- Clean CRM datasets by resolving inconsistencies, removing duplicates, and readying files for efficient analysis.
- Compute vital CRM metrics including CLV, ARPC, engagement levels, churn probabilities, and campaign effectiveness.
- Develop precise audience segments using RFM analysis, value tiers, behavioural patterns, and channel preferences.
- Design targeted campaigns with A/B testing, customer reactivation sequences, and exclusive VIP engagement paths.
- Produce professional CRM reports featuring interactive dashboards, testing outcomes, and concise executive overviews.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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