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CRM Analytics Course

CRM Analytics Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain hands-on expertise in cleaning CRM CSV files, creating robust customer segments, and computing key performance indicators such as CLV, churn rates, and engagement metrics. Master exploratory data analysis, RFM modelling, predictive scoring techniques, and clustering methods, then apply these insights to craft targeted lifecycle email strategies. Additionally, develop skills in building intuitive dashboards, formulating testing frameworks, and preparing comprehensive documentation to ensure all marketing campaigns are trackable, refined, and scalable for business expansion.

Elevify advantages

Develop skills

  • Clean CRM datasets by resolving inconsistencies, removing duplicates, and readying files for efficient analysis.
  • Compute vital CRM metrics including CLV, ARPC, engagement levels, churn probabilities, and campaign effectiveness.
  • Develop precise audience segments using RFM analysis, value tiers, behavioural patterns, and channel preferences.
  • Design targeted campaigns with A/B testing, customer reactivation sequences, and exclusive VIP engagement paths.
  • Produce professional CRM reports featuring interactive dashboards, testing outcomes, and concise executive overviews.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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