Brand Equity Building Course
This course provides a comprehensive 3-year roadmap to master brand equity for a premium eco-friendly cleaning brand. Participants will learn to craft sharp positioning, set key goals for awareness, preference, and NPS, develop investment plans, integrate campaigns, content, retail, CRM, and influencers, and apply research, diagnostics, and testing for sustainable profitable growth. It covers strategy design, measurement, stakeholder alignment, budget optimisation, and loyalty building to drive long-term success.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain a practical 3-year roadmap to build a premium eco-friendly cleaning brand. Master defining positioning, setting awareness, preference, and NPS goals, creating investment plans, and linking campaigns, content, retail, CRM, and influencers using research, diagnostics, and testing for profitable growth.
Elevify advantages
Develop skills
- Design brand strategies to create premium eco-friendly positioning that gains market share.
- Develop 3-year brand roadmaps with practical plans, budgets, and channel allocations.
- Master brand measurement by setting KPIs, conducting tests, and using data for growth.
- Secure stakeholder buy-in with strong ROI cases and presentations for C-level budgets.
- Build CRM and loyalty programs to enhance retention, referrals, and customer lifetime value.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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