How to Create a Marketing Strategy Course
Gain expertise in crafting a comprehensive marketing strategy, starting from market research and positioning, through channel selection, budgeting, dashboard setup, and growth testing. You'll finish with practical templates, a 90-day action plan, and a ready-to-deploy strategy for instant use in your business.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Discover how to build a full marketing strategy that identifies your target audience, refines your brand positioning, and develops compelling messaging based on promises. This hands-on course covers essential steps like conducting research, setting objectives, planning channels, managing budgets, creating content, launching campaigns, monitoring metrics, optimising performance, and presenting a professional plan with templates and a practical final project.
Elevify advantages
Develop skills
- Develop full marketing funnel strategies to create quick, actionable launch plans.
- Conduct customer and market analysis to form precise personas, job-to-be-done frameworks, and competitor reviews.
- Create strong positioning and messaging including value propositions, evidence, and conversion-focused angles.
- Plan channels and budgets by selecting top channels, scheduling calendars, and allocating efficient resources.
- Optimise using data by monitoring key performance indicators, testing variations, and scaling successful tactics.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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