How to Create a Marketing Strategy Course
Gain expertise in crafting a comprehensive marketing strategy, starting from market research and positioning, through channel selection, budgeting, dashboard setup, and growth testing. You'll finish with practical templates, a 90-day action plan, and a ready-to-deploy strategy for instant use in your business.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Discover how to build a full marketing strategy that identifies your target audience, refines your brand positioning, and develops compelling messaging based on promises. This hands-on course covers essential steps like conducting research, setting objectives, planning channels, managing budgets, creating content, launching campaigns, monitoring metrics, optimising performance, and presenting a professional plan with templates and a practical final project.
Elevify advantages
Develop skills
- Develop full marketing funnel strategies to create quick, actionable launch plans.
- Conduct customer and market analysis to form precise personas, job-to-be-done frameworks, and competitor reviews.
- Create strong positioning and messaging including value propositions, evidence, and conversion-focused angles.
- Plan channels and budgets by selecting top channels, scheduling calendars, and allocating efficient resources.
- Optimise using data by monitoring key performance indicators, testing variations, and scaling successful tactics.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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