How to Create a Customer Journey Map Course
This course teaches you to master customer journey mapping tailored for fashion e-commerce. You will learn to build precise buyer personas from data, chart complete customer paths including touchpoints, emotions, and pain points, analyse insights from reviews and analytics, prioritise high-impact fixes quickly, and deliver polished maps with clear strategies and executive recommendations. Ideal for marketers aiming to boost customer experience and sales.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain skills to create a full customer journey map for online fashion retail. Start with data-driven personas, map actions, thoughts, emotions, touchpoints, and channels. Spot pain points, prioritise opportunities using ICE and RICE, and produce strategic actions, KPIs, executive summary, and a professional presentation-ready map.
Elevify advantages
Develop skills
- Develop fashion buyer personas using public data sources.
- Map full customer journeys covering stages, touchpoints, emotions, and issues.
- Analyse journey data by combining reviews, analytics, and key signals.
- Prioritise fast improvements with ICE and RICE frameworks.
- Design executive-level journey maps with summaries and action plans.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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