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Marketing Data Scientist Course

Marketing Data Scientist Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This concise, hands-on course teaches you how to convert raw customer data into reliable predictions and measurable revenue impact. You will learn data preparation, feature engineering, conversion and revenue modelling, uplift techniques, causal inference, A/B testing, and ROI estimation, plus deployment, monitoring, and governance so you can launch data-driven campaigns with confidence and track real business results.

Elevify advantages

Develop skills

  • Build marketing ML pipelines: clean data, engineer features, prevent leakage fast.
  • Model conversion and revenue: tune, calibrate, and explain tree-based models.
  • Design uplift tests and causal experiments to prove true campaign impact.
  • Turn scores into actions: segment, optimise budget, and prioritise channels.
  • Monitor drift, ROI, and KPIs with dashboards for always-on model governance.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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