Direct Marketing Campaigns Course
This comprehensive course equips you with the skills to excel in direct marketing campaigns, from initial strategy formulation to flawless execution. Learn to establish clear goals, develop intelligent customer segments, create compelling offers that convert, and manage six-week email and SMS campaigns incorporating rigorous testing, seamless automation, and detailed performance reporting to achieve substantial revenue growth and business success.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain expertise in crafting effective direct marketing campaigns by setting precise objectives, creating valuable customer segments, and designing a six-week email and SMS sequence that boosts conversions. Master offer creation, personalisation techniques, creative testing methods, optimal timing, automation tools, and regulatory compliance. Benefit from targeted market research on eco-friendly kitchen products and a robust framework for monitoring key performance indicators, real-time optimisation, and swift result reporting.
Elevify advantages
Develop skills
- Campaign planning: Develop a practical six-week direct marketing roadmap ready for implementation.
- Segmentation strategy: Identify and target high-value audiences for email and SMS to drive quick conversions.
- Offer and messaging: Design personalised and testable offers optimised for email and SMS channels.
- Channel orchestration: Set up automated email and SMS sequences avoiding customer fatigue and compliance issues.
- Performance optimisation: Monitor KPIs, conduct A/B tests, and optimise campaigns in real time for peak results.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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