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Lead Generation Campaign Course

Lead Generation Campaign Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain expertise in defining ICPs and buyer personas, crafting compelling lead magnets, and developing realistic funnel models aligned with objectives and KPIs. Master channel selection including LinkedIn, Google, email, and content, optimise landing pages and forms for quality leads, and use practical reporting, testing, and budget tips for swift, informed decisions.

Elevify advantages

Develop skills

  • Define precise B2B SaaS ICPs and buyer personas for quick conversions.
  • Create effective lead magnets and offers to attract high-intent prospects.
  • Implement multi-channel strategies using LinkedIn, Google, and email.
  • Model funnels and KPIs to predict MQLs, CPL, and pipeline impact.
  • Optimise lead capture forms, scoring, and routing for sales success.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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