Lead Generation Campaign Course
This course equips you with skills to master B2B SaaS lead generation. Learn to define ICPs and personas, design high-converting funnels and irresistible lead magnets, and execute data-driven campaigns across LinkedIn, Google, email, and content channels to achieve targets for MQLs, pipeline growth, and revenue.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain expertise in defining ICPs and buyer personas, crafting compelling lead magnets, and developing realistic funnel models aligned with objectives and KPIs. Master channel selection including LinkedIn, Google, email, and content, optimise landing pages and forms for quality leads, and use practical reporting, testing, and budget tips for swift, informed decisions.
Elevify advantages
Develop skills
- Define precise B2B SaaS ICPs and buyer personas for quick conversions.
- Create effective lead magnets and offers to attract high-intent prospects.
- Implement multi-channel strategies using LinkedIn, Google, and email.
- Model funnels and KPIs to predict MQLs, CPL, and pipeline impact.
- Optimise lead capture forms, scoring, and routing for sales success.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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