Activation Course
The City Activation Mastery Course equips marketing professionals with a detailed guide to craft impactful brand activations in urban areas. It covers designing strategies from consumer insights, merging offline events with online promotion, budget optimisation, risk management, operational execution, and KPI tracking to build loyal customer bases across cities.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course offers a quick and effective framework to plan and implement powerful city-wide brand activations. You will discover how to convert consumer insights into one scalable big idea, create sampling and incentives for trials and data collection, blend offline experiences with digital boosts, handle risks and operations, manage budgets efficiently, and monitor KPIs using simple dashboards for success across multiple cities.
Elevify advantages
Develop skills
- Design activation strategies: develop a core big idea adaptable to various city setups.
- Integrate offline and online: connect physical events, partners, and digital channels for wider reach.
- Optimise with data: test, track metrics, and improve activations in each city.
- Plan operations: handle permits, staff, logistics, and smooth on-ground execution.
- Budget for ROI: calculate unit costs, key metrics, and spending per city effectively.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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