Customer Engagement Analytics Course
Master customer engagement analytics to map journeys, track cross-channel KPIs, and turn data into higher conversions, retention, and LTV. Ideal for marketers who want clear dashboards, smarter experiments, and measurable growth across every touchpoint. This course equips you with practical tools to analyse customer behaviour effectively and drive business growth through data-informed decisions.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Customer Engagement Analytics Course gives you practical skills to map customer journeys, define lifecycle stages, and track performance across email, social, web, and ads. Learn essential metrics, build realistic datasets, analyze cohorts, design tests, and set KPI frameworks so you can optimize campaigns, improve retention, and confidently report results using clear dashboards and a focused measurement plan.
Elevify advantages
Develop skills
- Customer journey mapping: design high-impact, cross-channel e-commerce paths.
- Engagement metrics mastery: track social, email, web, and ads KPIs that matter.
- Data-driven insights: analyze funnels, cohorts, and segments to fix drop-offs fast.
- Experiment design: run A/B tests and campaigns tied to clear, realistic KPIs.
- Optimization playbooks: refine targeting, messaging, and UX to lift LTV and ROI.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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