Customer Segmentation Analysis Course
Master customer segmentation for fashion marketing. Utilise real data to define high-value segments, conduct A/B tests, and create targeted campaigns that improve CTR, conversions, repeat purchases, and customer lifetime value. Gain skills in data privacy, risk management, and practical tools like dashboards and uplift analysis for online fashion in the United States.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches how to create data-driven customer segments, set effective goals and KPIs, and transform raw data into profitable strategies. Explore key variables, segment design, tactics for shopper groups, A/B testing, dashboards, uplift analysis, risk management, and data privacy, focused on US online fashion.
Elevify advantages
Develop skills
- Data-driven segmentation: define, score, and group customers for quick wins.
- A/B testing mastery: design, launch, and analyse experiments that boost ROI.
- Targeted campaigns: map segments to offers, channels, and creatives that convert.
- KPI optimisation: track LTV, CTR, and repeat purchases to refine segments fast.
- Risk-aware marketing: avoid bias, protect privacy, and scale segments safely.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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