Competitive Landscape Analysis Course
Gain expertise in competitive landscape analysis for marketing success. Master mapping competitors, evaluating positioning and pricing, segmenting customers, and transforming insights into effective go-to-market strategies that capture market share and inform better product and campaign choices. This course equips you with practical tools to drive business growth through informed decisions.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This focused Competitive Landscape Analysis Course teaches defining market scope, mapping competitors, and creating standard profiles on features, pricing, and market entry strategies. You will learn customer segmentation, positioning analysis, trend tracking, and crafting effective pricing plans. Develop skills to produce clear reports, executive summaries, and actionable go-to-market strategies for immediate business application.
Elevify advantages
Develop skills
- Competitor mapping: Quickly spot direct, indirect, and alternative competitors.
- Market positioning: Rate competitors and find gaps to strengthen your value proposition.
- Pricing strategy: Compare rivals and create profitable, testable pricing levels.
- Go-to-market planning: Focus on key segments, channels, and demand generation tactics swiftly.
- Executive reporting: Convert research into short reports and slide briefs ready for CMO.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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