B2B Account-Based Marketing Course
This course equips you with effective B2B account-based marketing techniques, including Ideal Customer Profile creation, precise account targeting, personalised engagement strategies, sales team alignment, and robust measurement of revenue pipeline growth. Discover methods to identify premium accounts, deliver tailored communications, coordinate campaigns seamlessly, and analyse impact to boost enterprise sales outcomes significantly.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain a practical framework in this B2B Account-Based Marketing Course to secure and expand key high-value accounts. Master defining exact Ideal Customer Profiles and buying committees, leveraging intent data for account selection and prioritisation, crafting focused plays with custom outreach, managing multi-channel campaigns using essential tools, and monitoring pipeline performance through dashboards, key metrics, and instant optimisation strategies.
Elevify advantages
Develop skills
- Design effective ABM plays with targeted sequences for executives, technical teams, and nurturing.
- Smartly select target accounts using firmographic, technographic, and intent signals.
- Define precise ICP and buyer profiles by mapping roles, challenges, and technology indicators.
- Orchestrate ABM campaigns aligning tools, schedules, and sales partnerships.
- Measure ABM success tracking engagement, pipeline effects, and return on investment.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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