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B2B Account-Based Marketing Course

B2B Account-Based Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain a practical framework in this B2B Account-Based Marketing Course to secure and expand key high-value accounts. Master defining exact Ideal Customer Profiles and buying committees, leveraging intent data for account selection and prioritisation, crafting focused plays with custom outreach, managing multi-channel campaigns using essential tools, and monitoring pipeline performance through dashboards, key metrics, and instant optimisation strategies.

Elevify advantages

Develop skills

  • Design effective ABM plays with targeted sequences for executives, technical teams, and nurturing.
  • Smartly select target accounts using firmographic, technographic, and intent signals.
  • Define precise ICP and buyer profiles by mapping roles, challenges, and technology indicators.
  • Orchestrate ABM campaigns aligning tools, schedules, and sales partnerships.
  • Measure ABM success tracking engagement, pipeline effects, and return on investment.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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