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B2B Account-Based Marketing Course

B2B Account-Based Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain a practical framework in this B2B Account-Based Marketing Course to secure and expand key high-value accounts. Master defining exact Ideal Customer Profiles and buying committees, leveraging intent data for account selection and prioritisation, crafting focused plays with custom outreach, managing multi-channel campaigns using essential tools, and monitoring pipeline performance through dashboards, key metrics, and instant optimisation strategies.

Elevify advantages

Develop skills

  • Design effective ABM plays with targeted sequences for executives, technical teams, and nurturing.
  • Smartly select target accounts using firmographic, technographic, and intent signals.
  • Define precise ICP and buyer profiles by mapping roles, challenges, and technology indicators.
  • Orchestrate ABM campaigns aligning tools, schedules, and sales partnerships.
  • Measure ABM success tracking engagement, pipeline effects, and return on investment.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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