4As of Marketing Course
Gain mastery over the 4As of Marketing—Audience, Awareness, Attitude, and Action—for scaling direct-to-consumer skincare brands. This course teaches audience segmentation, funnel improvements, analytics skills, and crafting a 90-day action plan to enhance conversions, customer retention, and lifetime value through reliable data-backed methods.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This 4As of Marketing Course offers a quick, hands-on framework to increase awareness, influence brand perceptions, prompt customer actions, and accurately target audiences. Participants will learn to set up experiments, monitor essential metrics, refine sales funnels, foster trust via proven messaging, and create a targeted 90-day strategy that secures approval and drives tangible growth for direct-to-consumer skincare businesses in the U.S.
Elevify advantages
Develop skills
- Design conversion funnels to quickly fix drop-offs using proven UX and promotional strategies.
- Create retention strategies with high-return email, SMS, loyalty, and subscription campaigns.
- Segment audiences by converting data into precise skincare buyer profiles and key performance indicators.
- Conduct marketing experiments with GA4 A/B testing and confidently report return on ad spend.
- Develop a 90-day growth plan prioritising 4A strategies and effectively communicating results to leaders.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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