4Ps of Marketing Course
Gain expertise in the 4Ps of marketing tailored for small local businesses. Master techniques to analyse your market, develop subscription-based products, implement intelligent pricing, select optimal distribution channels, and design promotional strategies that generate leads, encourage trials, and foster sustained customer loyalty and growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course offers a quick practical approach to study local markets, create attractive subscription packages, set up effective pricing levels for conversions, select best channels, map user journeys, run budget-friendly promotions, and build a complete go-to-market strategy with key performance indicators and easy tracking tools.
Elevify advantages
Develop skills
- Local market analysis: swiftly identify needs and segments for small enterprises.
- Offer crafting: design clear value propositions and minimum viable products for quick conversions.
- Pricing tactics: create tiered structures, trial periods, and reference points for subscriptions.
- Channel planning: map cost-effective routes from awareness to customer retention.
- Launch strategy: integrate 4Ps into a streamlined, testable market entry plan.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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