Creative Strategy Course
Gain expertise in creative marketing strategy: study competitors, set precise positioning, develop powerful ideas, and create effective campaigns for Brazil's eco-friendly personal care sector, using adaptable frameworks for any brand. This course equips you with practical tools to transform insights into high-performing strategies, covering consumer profiling, idea generation, campaign design, and performance tracking for sustainable growth in competitive markets.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course guides you in converting research into keen insights, developing grand ideas, and creating names, slogans, messaging for Brazil’s green personal care industry. Master profiling eco-aware youth aged 22-35, competitor review, social-influencer campaigns, and boosting results via metrics, attribution, testing for quick wins.
Elevify advantages
Develop skills
- Creative positioning: analyse rivals and create crisp brand taglines.
- Insight to big idea: convert data into striking concepts, names, slogans swiftly.
- Content activations: plan social media, offline, user-generated campaigns that drive sales.
- Digital growth: develop paid ads, channels, influencer plans focusing on returns.
- Data-driven optimisation: monitor key metrics, test ads, refine strategies promptly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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