Coupon Course
Unlock the power of profitable coupon strategies in this course designed for marketers. Learn to craft campaigns that protect margins, engage precise customer segments, and deliver strong ROI. Boost average order value, lifetime value, and repeat business without conditioning customers to expect discounts always, ensuring sustainable growth through data-backed decisions.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches you to leverage discounts smartly for revenue growth while safeguarding profits. Master unit economics, margins, and optimal discount levels, then deploy coupons effectively throughout the customer journey using targeted messaging. Design powerful campaigns, select appropriate coupon formats, pinpoint audience segments accurately, and monitor uplift, average order value, and margins with robust reporting and optimisation tools.
Elevify advantages
Develop skills
- Master coupon mechanics: quickly create limits, rules, and stackable offers.
- Implement profit-protecting discounts: establish thresholds to increase AOV without eroding margins.
- Develop targeted coupon strategies: segment customers and activate high-conversion offers.
- Design high-ROI campaigns: construct, A/B test, and expand successful promotions.
- Optimise with data: measure uplift, margin effects, and decide optimal stopping points.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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