Conversion Course
Conversion Optimisation Course equips marketers with a comprehensive guide to enhance conversion rates, ROAS, and LTV through benchmarking, funnel analysis, A/B testing, and effective reporting, transforming underperforming campaigns into profitable ventures. This focused training ensures practical skills for sustained business growth and revenue uplift.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course offers a practical approach to improve conversion rates, ROAS, and revenue. Participants learn to establish goals, identify key conversions, analyse funnels, pinpoint drop-offs, and implement strategies for email, social media, search, and website optimisation. Additionally, master essential metrics, benchmarking, testing methods, and reporting techniques to execute a 90-day improvement plan effectively.
Elevify advantages
Develop skills
- Set realistic ROAS, CPA, and CVR targets using conversion benchmarking techniques.
- Identify and resolve drop-offs in funnels by diagnosing UX, tracking, and channel problems.
- Implement CRO strategies with playbooks for email, offers, and landing page tests to boost ROAS.
- Calculate key metrics like CAC, LTV, AOV, and payback period confidently.
- Create compelling executive reports that simplify complex data for leadership decisions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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