Consumer Research Course
Gain expertise in consumer research tailored for marketing needs: effectively plan research studies, conduct interviews and surveys, evaluate mobile loyalty applications, and convert data insights into strategic product and campaign decisions that enhance customer acquisition, engagement, and retention while managing modest budgets.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches you to plan and execute quick, dependable research studies for mobile loyalty products. You will master ethical practices, mixed research methods, and precise objectives, then create impactful interviews, surveys, and usability tests. Gain skills in budget-friendly sampling, confident data analysis, and transforming insights into tangible enhancements for products, messaging, and customer retention strategies.
Elevify advantages
Develop skills
- Design effective consumer studies by converting marketing objectives into precise research questions.
- Conduct rapid interviews by recruiting participants, moderating sessions, and analysing shopper insights.
- Develop powerful surveys with clear questions, logical flow, and cost-effective sampling techniques.
- Evaluate mobile loyalty user experience through planning, executing, and synthesising efficient usability tests.
- Transform research data into actionable strategies by integrating qualitative and quantitative findings.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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