Consumer Psychology Course
This course equips you with consumer psychology expertise for effective marketing strategies. Explore cognitive biases, ethical persuasion techniques, and data-backed onboarding methods to improve customer acquisition, engagement, and retention, particularly for subscription services and wellness products. Learn to leverage behavioural insights responsibly for better business outcomes and user trust.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain insights into how consumers make choices on what to click, try, and purchase repeatedly. Master key principles of motivation and behavioural science, applying them to user research, customer segmentation, onboarding processes, and week-long engagement strategies. Delve into cognitive biases, subscription models, and marketing campaigns, while prioritising ethical design practices and precise metrics to enhance retention and user satisfaction in digital offerings.
Elevify advantages
Develop skills
- Apply cognitive biases to create ethical pricing, trial offers, and subscription designs.
- Convert user research findings into precise customer segments for improved targeting and returns.
- Develop compelling ad and landing page content using motivational triggers and social proof.
- Build effective onboarding sequences and 7-day engagement plans to increase activation rates.
- Track behavioural metrics using key performance indicators, steering clear of manipulative practices.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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