Consumer Insights Course
This course equips you with essential skills to master consumer insights targeting Brazilian young adults in the healthy snack market. Delve into social listening techniques, research design methodologies, and KPI-focused action planning to convert real-world data into effective marketing strategies and impactful campaigns that drive growth and success.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain practical tools to analyse young adults in Brazil and the healthy snack sector. Master social listening, secondary research, and digital behaviour data. Design effective qualitative and quantitative studies. Transform findings into actionable insight briefs, validate concepts via affordable pilots, monitor key performance indicators, and create data-backed strategies for enhanced performance and business expansion.
Elevify advantages
Develop skills
- Decode trends among Brazilian young adults for precise snack market targeting.
- Conduct efficient social listening in Portuguese to reveal true consumer motivations.
- Design streamlined surveys, interviews, and A/B tests suited for the Brazilian context.
- Convert complex data into concise insight briefs that inform marketing strategies.
- Develop insight-driven action plans featuring KPIs from awareness to customer retention.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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