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Consumer Behavior Course

Consumer Behavior Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course explores how individuals select wellness and mental health applications, covering factors like motivations, perceived benefits, social influences, ease of use, and obstacles such as cost and data privacy concerns. You will gain knowledge on quick research techniques, precise customer segmentation, effective positioning strategies, compelling message creation, and mapping user decision paths to develop superior marketing plans that enhance user acquisition, engagement, and sustained retention.

Elevify advantages

Develop skills

  • Decode key consumer motivations and identify true triggers for adopting wellness apps.
  • Conduct rapid research by analysing reviews, reports, and online forums to uncover behaviour trends.
  • Master micro-segmentation to quickly profile high-potential urban professionals aged 25-35.
  • Develop journey mapping expertise to create effective interventions across the freemium user funnel.
  • Design and test conversion-oriented messaging that builds trust and increases sign-ups.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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