Consumer Behavior Course
Dive deep into consumer behaviour specific to wellness and mental health apps. Acquire skills to investigate genuine user preferences, outline decision-making processes, target young urban professionals through segmentation, and create persuasive marketing content that drives better activation rates, user retention, and conversions to paid subscriptions. This comprehensive programme equips you to craft data-driven strategies for app success in competitive markets.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course explores how individuals select wellness and mental health applications, covering factors like motivations, perceived benefits, social influences, ease of use, and obstacles such as cost and data privacy concerns. You will gain knowledge on quick research techniques, precise customer segmentation, effective positioning strategies, compelling message creation, and mapping user decision paths to develop superior marketing plans that enhance user acquisition, engagement, and sustained retention.
Elevify advantages
Develop skills
- Decode key consumer motivations and identify true triggers for adopting wellness apps.
- Conduct rapid research by analysing reviews, reports, and online forums to uncover behaviour trends.
- Master micro-segmentation to quickly profile high-potential urban professionals aged 25-35.
- Develop journey mapping expertise to create effective interventions across the freemium user funnel.
- Design and test conversion-oriented messaging that builds trust and increases sign-ups.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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