Chief Marketing Officer Course
Master the Chief Marketing Officer role for B2B SaaS companies. Gain skills in market diagnosis, brand positioning, go-to-market strategy, analytics, budgeting, and team leadership. Drive ARR growth, align marketing with sales, and transform marketing into a strategic revenue engine for business success.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Chief Marketing Officer Course offers a practical guide to lead B2B SaaS growth confidently. You will learn to diagnose business performance, interpret market and customer signals, develop sharp brand strategies, and create effective go-to-market plans. Master analytics, experimentation, budgeting, and team structures to boost pipeline, optimise ARR, and influence executive decisions using data-driven approaches.
Elevify advantages
Develop skills
- B2B SaaS diagnosis: quickly assess markets, funnels, churn, and growth levers.
- CMO-level analytics: build SaaS dashboards, define KPIs, and drive experiments.
- Brand positioning: craft clear mid-market narratives that convert non-technical buyers.
- Go-to-market strategy: design channels, ICPs, and demand plays for fast ARR growth.
- Marketing org design: structure teams, budgets, and incentives for scalable execution.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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