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Chief Marketing Officer Course

Chief Marketing Officer Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This Chief Marketing Officer Course offers a practical guide to lead B2B SaaS growth confidently. You will learn to diagnose business performance, interpret market and customer signals, develop sharp brand strategies, and create effective go-to-market plans. Master analytics, experimentation, budgeting, and team structures to boost pipeline, optimise ARR, and influence executive decisions using data-driven approaches.

Elevify advantages

Develop skills

  • B2B SaaS diagnosis: quickly assess markets, funnels, churn, and growth levers.
  • CMO-level analytics: build SaaS dashboards, define KPIs, and drive experiments.
  • Brand positioning: craft clear mid-market narratives that convert non-technical buyers.
  • Go-to-market strategy: design channels, ICPs, and demand plays for fast ARR growth.
  • Marketing org design: structure teams, budgets, and incentives for scalable execution.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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