Business Media Training
This course equips you with skills for Business Media Training focused on data crises. Learn to develop clear messages, manage challenging interviews, protect your brand's reputation, and convert high-pressure situations into trust-building opportunities with clients, media, and stakeholders. Build confidence in crisis communication through practical exercises and proven tactics.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain practical tools to manage technology and data crises confidently. Master ethical disclosure, legal essentials, quick response processes, and create clear, empathetic messages for all platforms. Practise media interviews, handling difficult questions, technical briefings, and leverage social listening, metrics, and follow-up strategies to safeguard reputation and speed up recovery.
Elevify advantages
Develop skills
- Crisis communication playbooks: respond swiftly to data incidents with assurance.
- Media interview strategies: tackle tough questions while staying on message.
- Plain-language communication: simplify complex data issues for clear client updates.
- Reputation recovery strategies: restore trust using metrics, outreach, and service agreements.
- Social listening during crises: monitor sentiment, dispel rumours, and refine messaging.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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