Business Marketing Course
In this course, master business marketing over 3 months by planning effective campaigns, developing strong positioning strategies, selecting optimal channels, targeting eco-aware customers, conducting A/B tests, and monitoring key performance indicators to confidently launch, refine, and expand high-return marketing initiatives for sustainable business growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain a practical framework to design and execute a 3-month demand generation campaign, covering audience segmentation, sustainable buyer insights, positioning, value propositions, and message validation. Master channel selection, creative development, budgeting, performance monitoring, and optimisation of landing pages, tests, and reports to achieve confident, profitable growth.
Elevify advantages
Develop skills
- Design 3-month campaigns: plan, test, and refine high-return marketing efforts.
- Conduct market and competitor analysis: assess niches swiftly and analyse competitor strategies.
- Develop positioning and messaging: create credible eco-friendly claims that drive conversions.
- Strategise channels and budgets: select top platforms and adjust spending efficiently.
- Track performance: set up simple dashboards, interpret KPIs, and expand successful tactics.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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