Brand Storytelling Course
This course equips you to excel in brand storytelling for sustainable marketing. Define your eco-brand's purpose, weave emotional narratives from product features, build balanced content pillars, map customer journeys with metrics, and craft on-brand microcopy like captions and CTAs. Transform awareness into loyalty among green lifestyle buyers with clear, persuasive messaging that resonates deeply.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain skills to craft compelling narratives for eco-friendly home fragrance brands, defining purpose, emotional benefits, and sustainability values into a robust brand promise. Master designing content pillars, creating human-centric stories, mapping customer journeys, and developing consistent voice with microcopy to guide eco-conscious consumers from awareness to loyal advocacy confidently.
Elevify advantages
Develop skills
- Build strong brand pillars by designing 4-6 content pillars balancing emotion and utility.
- Craft engaging brand narratives turning product features into emotional human-first stories.
- Map customer journeys aligning content to each stage and tracking progress with key metrics.
- Define eco-brand purpose shaping clear sustainable value propositions and promises.
- Create consistent on-brand microcopy for captions, blurbs, subject lines, and CTAs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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