Brand Marketing Course
This course equips you with a comprehensive playbook for brand marketing, covering channel strategies, messaging, creative development, and performance measurement. Discover how to plan effective campaigns, optimise results using data, and scale a skincare brand through smart, high-impact marketing approaches that drive sustainable growth and revenue.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain a practical framework to develop brand positioning, messaging, and campaigns that deliver measurable growth. Master planning across paid, owned, and earned channels, designing high-conversion customer journeys, and implementing tracking, attribution, and reporting systems. Access ready-to-use playbooks, templates, and timelines to launch compliant campaigns swiftly and optimise outcomes precisely.
Elevify advantages
Develop skills
- Develop integrated channel strategies across paid, owned, and earned media for rapid brand expansion.
- Craft compelling brand positioning and messaging tailored for compliant, high-conversion skincare campaigns.
- Master measurement and attribution to analyse data, reallocate budgets, and scale successful initiatives swiftly.
- Design optimised customer journeys mapping four key stages to assets, CTAs, and precise targeting.
- Enhance conversion rates by refining user experience, sales flows, and offers to maximise direct-to-consumer revenue.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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