Banking Marketing Course
Gain expertise in marketing banking products such as credit cards and personal loans. Develop skills to build customer trust, precisely target urban young professionals, create compelling and compliant messaging, select optimal channels like digital and influencers, and refine campaigns using data-driven KPIs and testing to boost customer acquisition and return on investment effectively.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches effective promotion of banking products like cards and loans using strong value propositions, trust-building strategies, and clear pricing to address customer risk concerns. You will learn to target young urban adults aged 25-35, create tailored campaigns for various channels, use social proof, and measure success through KPIs, testing, and reporting for better efficiency, compliance, and conversions.
Elevify advantages
Develop skills
- Develop trust-building techniques using proven banking methods to quickly lower customer risk perceptions.
- Master positioning credit cards with targeted offers for urban professionals aged 25-35.
- Create clear, compliant value propositions and copy for cards and personal loans.
- Plan and optimise channel strategies across digital, in-app, and influencer platforms.
- Implement performance tracking with KPIs, creative testing, and funnel optimisation.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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