B2B Course
Master the complete B2B buyer journey to generate more qualified leads, speed up deal closures, and demonstrate strong return on investment. Gain skills in persona-driven messaging, account-based marketing, buyer trigger analysis, and performance metrics that synchronise marketing efforts with sales for reliable growth in the mid-market segment. The course equips you with practical tools to boost conversion rates and pipeline efficiency.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches mapping complex buyer journeys, defining ideal customer profiles and personas, aligning outreach, content, and account-based marketing tactics to each stage. You will design lead generation and deal acceleration strategies, create measurement frameworks with key performance indicators, and leverage market triggers and competitive insights to generate, advance, and close high-quality opportunities consistently.
Elevify advantages
Develop skills
- Map B2B buyer journeys to create stage-specific paths that improve deal conversions.
- Develop effective account-based marketing and LinkedIn campaigns matched to buyer intent.
- Build deal acceleration resources like proofs of concept, ROI examples, and pricing strategies for quicker closures.
- Define ideal customer profiles and buyer personas to target suitable mid-market accounts and decision-makers.
- Establish a B2B marketing KPI system to monitor lead quality, pipeline growth, and sales velocity.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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