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B2B Course

B2B Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course teaches mapping complex buyer journeys, defining ideal customer profiles and personas, aligning outreach, content, and account-based marketing tactics to each stage. You will design lead generation and deal acceleration strategies, create measurement frameworks with key performance indicators, and leverage market triggers and competitive insights to generate, advance, and close high-quality opportunities consistently.

Elevify advantages

Develop skills

  • Map B2B buyer journeys to create stage-specific paths that improve deal conversions.
  • Develop effective account-based marketing and LinkedIn campaigns matched to buyer intent.
  • Build deal acceleration resources like proofs of concept, ROI examples, and pricing strategies for quicker closures.
  • Define ideal customer profiles and buyer personas to target suitable mid-market accounts and decision-makers.
  • Establish a B2B marketing KPI system to monitor lead quality, pipeline growth, and sales velocity.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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