Artificial intelligence in Marketing Course
This course teaches practical AI applications in marketing, focusing on audience segmentation, personalised email and paid social campaigns, budget optimisation, and ROI measurement for DTC skincare brands. Participants learn efficient tools, workflows, and privacy-compliant strategies designed for growth-oriented small teams to drive immediate business improvements.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain hands-on AI skills to analyse US DTC skincare buyers, spot market trends, and craft top email and social ad campaigns from data insights. Master content ideation, testing, customer journey personalisation, and performance tracking via predictive tools. Create smart segments, deploy simple AI setups, safeguard privacy, and build quick workflows for your small team to boost results right away.
Elevify advantages
Develop skills
- AI audience segmentation: build, validate, and activate high-value customer groups.
- AI content workflows: use LLMs to ideate, test, and personalise email and social.
- AI marketing analytics: forecast, attribute, and optimise budgets with simple models.
- AI market research: mine reviews, trends, and competitors for fast, usable insights.
- AI implementation playbook: select tools, ensure privacy, and manage change safely.
Suggested summary
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