Account Management Course
This course equips you with advanced account management skills tailored for SaaS environments, particularly marketing accounts. Learn to conduct impactful QBRs, position AI-driven add-ons, map key stakeholders like CMOs and CFOs, and excel in renewal negotiations. Gain actionable playbooks to enhance retention rates, drive expansion opportunities, and maximise revenue from your strategic accounts, ensuring sustained business growth and client satisfaction.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Acquire essential tools for managing SaaS accounts effectively, focusing on retention, expansion, and revenue growth. Master designing powerful Quarterly Business Reviews (QBRs), promoting AI analytics add-ons, creating stakeholder maps, and handling renewals confidently. Utilise practical playbooks for pricing strategies, negotiations, risk assessment, and ongoing improvements to ensure every client interaction drives measurable results.
Elevify advantages
Develop skills
- Develop AI expansion strategies to craft compelling add-on offers for key accounts.
- Master QBRs to deliver data-backed reviews that identify risks and uncover upsell opportunities swiftly.
- Excel in renewal negotiations by articulating value, countering procurement challenges, and closing deals successfully.
- Build comprehensive stakeholder maps to unite CMOs, CFOs, Sales, and CS teams towards common growth objectives.
- Leverage account health analytics to monitor KPIs, detect churn indicators early, and optimise management playbooks.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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