web strategy training
Master web strategy tailored for B2B SaaS companies: conduct site audits, define 3-year KPIs, analyse competitors, and develop a roadmap covering SEO, CRO, content, and lead generation. This aligns marketing, sales, and product teams to achieve consistent pipeline growth and reliable business expansion.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Web Strategy Training helps you create a clear 3-year roadmap to transform your website into a steady growth driver. You will learn to establish realistic KPIs, evaluate your existing online presence, analyse competitors, and focus on key initiatives in SEO, content, UX, CRO, and automation. Acquire practical tools, governance frameworks, and tracking practices that you can implement right away, even with tight budgets and limited resources.
Elevify advantages
Develop skills
- Web strategy roadmapping: quickly create a 3-year phased growth plan for B2B SaaS.
- Conversion optimisation: review user flows, remove obstacles, and improve lead quality fast.
- KPI and dashboard creation: set key metrics and establish regular reporting schedules.
- SEO and content planning: organise site structure, topic clusters for sustainable traffic growth.
- Team alignment: coordinate marketing, sales, and product efforts towards shared web objectives.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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