Web Marketing Manager Course
Master the Web Marketing Manager role through a practical 3-month growth playbook. Define KPIs and OKRs, lead teams in SEO, paid media, content, and analytics. Develop winning channel strategies and optimise campaigns using data-driven dashboards and experiments for real revenue growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course provides a practical guide to plan and execute a 3-month growth sprint as a Web Marketing Manager. Set OKRs and KPIs, prioritise channels and budgets, design experiments, and lead cross-functional teams. Build dashboards, enhance data quality, convert insights to actions, and coordinate paid, organic, email, and content strategies for tangible revenue results.
Elevify advantages
Develop skills
- Growth sprint planning: design 90-day OKRs, KPI targets, and test roadmaps.
- Data-driven optimization: build dashboards, read ROAS, and act on insights fast.
- Cross-channel strategy: align SEO, paid, email, and content across the funnel.
- Team and workflow leadership: structure roles, rituals, and Kanban for delivery.
- Market and audience research: map eco-home demand, segments, and winning channels.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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