web communication training
Master effective web communication for digital marketing success. This course teaches you to assess your brand voice, tailor content for various channels using proven templates, manage crisis situations, measure performance, and develop guidelines that ensure your sustainable brand delivers clear, consistent, and reliable messaging across all platforms.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course offers a practical framework to evaluate your brand's voice, establish a uniform brand identity, and convert principles like sustainability and openness into specific content guidelines. You will gain access to ready-made templates for social media, emails, websites, and press releases, learn to adjust tone per platform, track results, handle emergencies, and create an evolving voice manual ensuring all communications remain unified and impactful.
Elevify advantages
Develop skills
- Conduct brand voice audits to identify tone and persona inconsistencies across channels swiftly.
- Develop sustainable messaging by transforming core values into a unified and coherent brand voice.
- Create optimised copy for web, email, social media, and PR that delivers maximum impact quickly.
- Handle crisis communication by crafting composed and trustworthy responses to safeguard reputation.
- Establish voice governance systems with concise guides, playbooks, and checks to maintain content alignment.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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