web analyst training
Gain expertise in web analytics tailored for digital marketing success. Master key concepts like attribution modelling, ROAS calculations, LTV analysis, dashboard creation, A/B testing, and CRO strategies. Track complete user journeys, identify and resolve funnel bottlenecks, and leverage data insights to boost revenue and optimise advertising budgets effectively.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This training equips you with hands-on skills to link website traffic, user behaviour, and revenue for better data-based decisions. You will cover basics of ecommerce analytics, tracking methods, attribution techniques, ROAS and CPA computations, LTV and cohort studies, experiment planning, and user journey analysis, followed by practical strategies to enhance conversion rates, average order value, and sustained performance across major marketing channels.
Elevify advantages
Develop skills
- Revenue-focused attribution: Link multi-channel marketing expenses straight to sales outcomes.
- Experiment roadmapping: Plan quick A/B tests and interpret results confidently.
- CRO and UX optimisation: Resolve funnel drop-offs, increase conversion rates, and raise average order value.
- Paid media diagnostics: Review search, social, and email campaigns to reduce CPA and improve ROAS.
- User journey analytics: Chart user behaviour patterns, spot friction points, and focus on high-impact fixes.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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