Web 2.0 & Social Media Course
Master Web 2.0 and social media strategies for sustainable fashion marketing. Gain skills in channel mapping, audience segmentation, content planning, crisis management, and community building to boost brand awareness, engagement, and sales on TikTok, Instagram, Facebook, LinkedIn, and websites. Learn practical techniques to set SMART goals, craft platform-specific content, manage communities effectively, and track KPIs for real business growth in the fashion industry.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches building a strong sustainable fashion presence on websites, blogs, Instagram, TikTok, Facebook, and LinkedIn. You will learn audience segmentation, SMART goal setting, platform-specific content creation, community guidelines, crisis handling, and KPI tracking to enhance reputation, engagement, and sales with actionable strategies.
Elevify advantages
Develop skills
- Social media channel mapping: design high-impact roles for TikTok, Instagram, Facebook, LinkedIn.
- Audience segmentation: build SMART, segment-based goals that drive social ROI fast.
- Content strategy: plan hero, hub, hygiene and UGC posts for sustainable fashion.
- Crisis playbooks: handle complaints, reviews and delivery issues with clear scripts.
- Community management: apply tone, rules and UGC policies for safe, active channels.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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