Social Media Strategy Course
This course equips you with skills to master social media strategies tailored for eco-friendly home brands. Delve into audience research, content pillar development, platform-specific tactics, KPI tracking, paid advertising, and creator collaborations to boost traffic, engagement, and sales in your digital marketing efforts.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain a practical guide to expand eco-friendly home product brands on Instagram, Facebook, TikTok, and LinkedIn. Master market analysis, brand positioning, audience personas, content planning, goal setting with KPIs, community management, creator and paid campaigns, plus data-driven optimisation through testing and reports.
Elevify advantages
Develop skills
- Strategic social media planning: establish goals, KPIs, and effective reporting mechanisms.
- Audience and brand positioning: create detailed personas, brand voice, and eco-centric messaging.
- High-impact content systems: outline content pillars and develop a quick 2-week content calendar.
- Platform-specific tactics: fine-tune strategies for Instagram, Facebook, TikTok, and LinkedIn.
- Growth and optimisation: conduct tests, enhance paid campaigns, creator partnerships, UGC, and community building.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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