Social Media Strategy Course
This course equips you with skills to master social media strategies tailored for eco-friendly home brands. Delve into audience research, content pillar development, platform-specific tactics, KPI tracking, paid advertising, and creator collaborations to boost traffic, engagement, and sales in your digital marketing efforts.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain a practical guide to expand eco-friendly home product brands on Instagram, Facebook, TikTok, and LinkedIn. Master market analysis, brand positioning, audience personas, content planning, goal setting with KPIs, community management, creator and paid campaigns, plus data-driven optimisation through testing and reports.
Elevify advantages
Develop skills
- Strategic social media planning: establish goals, KPIs, and effective reporting mechanisms.
- Audience and brand positioning: create detailed personas, brand voice, and eco-centric messaging.
- High-impact content systems: outline content pillars and develop a quick 2-week content calendar.
- Platform-specific tactics: fine-tune strategies for Instagram, Facebook, TikTok, and LinkedIn.
- Growth and optimisation: conduct tests, enhance paid campaigns, creator partnerships, UGC, and community building.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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