Social Media Data Analytics Course
Gain expertise in social media data analytics to enhance ROI, streamline ad budgets, and convert metrics into actionable insights. Master data cleaning, A/B testing, dashboard creation, and reporting techniques to analyse performance and take informed digital marketing decisions confidently.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with skills to clean and validate social media data, compute key metrics such as engagement rate, CTR, CPA, and ROAS, create solid aggregations and trends. You will perform statistical evaluations, identify performance gaps, and develop insightful reports, dashboards, and experiment strategies to drive content, budget, and optimisation choices effectively.
Elevify advantages
Develop skills
- Clean social media data swiftly to ensure accurate campaign metrics.
- Master essential KPIs like engagement, CTR, CPA, ROAS, and conversions.
- Diagnose performance issues to spot inefficiencies and top content.
- Conduct efficient A/B tests to measure impact and select winners.
- Transform data into actionable reports, dashboards, and ROI strategies.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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