Social Media Analytics Course
This course equips learners with practical skills in social media analytics, focusing on performance measurement, data handling, experimentation, and communication to optimize marketing strategies for brands like eco-friendly home products.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Social Media Analytics Course teaches you how to assess influencers, user-generated content, and ad creatives, create content categories, and match messaging with an eco-friendly home products brand. Gain knowledge of key performance indicators, practical benchmarks, data quality verification, and attribution fundamentals, then convert insights into straightforward dashboards, brief executive reports, and targeted 4–6 week optimisation plans that boost performance swiftly.
Elevify advantages
Develop skills
- KPI expertise: compute and compare essential social media performance metrics.
- Data-driven analysis: identify funnel issues, underperforming channels, and paid campaign inefficiencies quickly.
- Hands-on data preparation: extract, cleanse, and replicate platform analytics for evaluation.
- Quick experiment design: plan 4–6 week A/B tests that enhance ROI rapidly.
- Executive communication: develop clear KPI dashboards and succinct insight overviews.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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